Building product manufacturers must connect with the design community if they want their products specified and installed in construction projects. At CADdetails, we work with building product manufacturers to present quality design information to design professionals on CADdetails.com. Participation on CADdetails.com allows manufacturers to leverage our over 25 years of experience reaching over 679,000 architects and design professionals with a one-stop-shop for architectural products. Manufacturers aiming to maximize product exposure and drive engagement with their design files can also explore the Enhanced Marketing options at CADdetails. This article discusses some of the current Enhanced Marketing opportunities available to manufacturers. 

Front-of-Site Positioning

Front-of-site position on CADdetails.com provides premium positioning and over 135,000 average monthly views of the CADdetails landing pages. Manufacturers can select how they are featured, display their company name, image, and description, and a call to action. These positions link directly to manufacturers’ CADdetails design content by linking to a CADdetails landing page, project, 3D Model, CAD drawing, or product. The front-of-site opportunities include positioning as Featured Manufacturers, or manufacturers can choose to promote their design content with Featured 3D Models or Featured Projects. 

Design Page Opportunities

The CADdetails design community can access specific content or design file types through design pages for Products, Projects, BIM Models, 3D Models, CAD Drawings, and 3-Part Specifications. Manufacturers with featured positioning in the CADdetails product library are able to showcase a product image and their company information. These various options allow manufacturers to focus on design content types they specifically want to promote to the design community.

Those opting to promote projects are featured as Inspirational Spotlights with a prominent image of their project and a link to their project landing page. BIM, 3D, and CAD design files are prompted through their respective pages. Each option includes a preview of the model or drawing, the manufacturer’s company name, and a hyperlink to the manufacturer’s CADdetails design content through Design Visualizer. For manufacturers wanting to feature 3-Part Specifications, their documents are featured on the specification page with a file type preview, company information, and a link to their Design Visualizer.

Marketing in Design Ideas for the Build World Blog and the AEC Newsletter

CADdetails offers manufacturers additional ways to reach the design community through distributed content. The AEC newsletter is distributed to over 57,000 opt-in readers. The AEC newsletter includes The Design Ideas for the Build World blog. Manufacturers can appear in the blog and newsletter in a manner that meets their needs.

Building product managers wanting to customize written content in the Design Ideas for the Build World blog can participate with Sponsored Blog Posts. Manufacturers write the content for the post and can feature 4 products at the bottom of the post. The blog also provides the opportunity to appear in Project Highlights and share their projects with the CADdetails design community. The post includes project images, a description, and hyperlinks to their design content on CADdetails.com.

The AEC newsletter also has opportunities for manufacturers to increase their exposure to the CADdetails design community.  These options include banner advertising or featured content. Featured content includes Featured Projects, Featured Videos, and Featured 3D Models.

The Right Marketing Mix

The partnered manufacturers on CADdetails.com produce a wide range of building and landscape products. They have a range of different marketing needs, and CADdetails is proud to offer a wide range of options so the right marketing mix can be selected for each building product manufacturer. If you are a building product manufacturer already partnered with us, talk to your Client Success Manager to ensure you are taking advantage of the opportunities to expand your reach to the design community.

If you are a building product manufacturer not yet partnered with CADdetails, it is time to talk to our experts about how we can increase your exposure to the CADdetail design community. Book a call to discuss expanding your reach to design professionals with Enhanced Marketing from CADdetails.