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Switching Listing Providers

Even as the world’s top direct-selling fireplace manufacturer known for the premium quality of your products, partnering with someone who offers collaborative support and detailed, data-driven insights can greatly enhance your business objectives. Acucraft Fireplace Systems was delighted to find that CADdetails provided much more than their previous listing partner, just in time for the launch of a new product line.

Founded in 1979, Acucraft has been committed to heating homes with wood-burning fireplaces for over 45 years. During that time, Acucraft has expanded its product line to meet the ever-evolving demands of the heating industry, and now offers over 560 pre-designed wood and gas fireplace products, along with countless customizable gas fireplace and outdoor fire solutions. 

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Melissa Ramberg, Marketing Director at Acucraft, has been with the company for nearly a decade. She grew frustrated with their previous listing partner for the lack of access to insightful audience analytics, the confinement of all their product information to the vendor site, and the overcomplicated nature of profile updates. Rising rates and a difficult-to-work-with team only added to the problem. Acucraft's switch to CADdetails was a much-needed solution.

Melissa connected with Miranda Thrasher, a Client Success Manager with 15+ years of experience at CADdetails, who provided valuable support for Acucraft's upcoming product launch. Melissa was delighted to learn of CADdetail's excellent reputation among the AEC community due to their curated collection of specification-ready design files and helpful AEC-focused resources. She was also pleased to discover that their “the price of their plan was already competitive, but numerous unique features were included."

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CADdetails Project Gallery Design Inspiration

Microsite

Take your design files with you and share them with the world.

CADdetails Microsite Profile Anova Bench Chair Recycling Receptacle

Design Visualizer

 
CADdetails Design Visualizer Orbit 3D Model DWG PDF BIM & 3D

Client Portal

 
CADdetails Client Portal Metrics & Analytics Exposure

Project Gallery

 
CADdetails Project Gallery Design Inspiration

Engaging with the Technical Services Program

With Acucraft’s profile on CADdetails in place, it was time to focus on the launch of 500+ new products for their Blaze collection of gas fireplaces. Miranda recommended new Technical Services Programs, designed to help manufacturers build trust with specifiers by ensuring their design content is up-to-date and project-ready. Melissa met with Steve Trotter, Director of Technical Operations, and Jill Gietz, CAD Manager, and they walked her through the process and recommended next steps. She found the CADdetails team “really easy to work with" and appreciated that "everything was handled in less time than expected.” 

Entrusting CADdetails' in-house team of technical experts, who bring over 25 years of industry experience, with the management of their new products was instrumental in ensuring a smooth and efficient product launch. With their design files taken care of, Acucraft was able to focus their time and resources on enhancing their marketing efforts for the new launch.

“By partnering with CADdetails on spec creation, we were able to go to market with our new product line in a fraction of the time it would have taken us otherwise. CADdetails completed all our specs within a few weeks, enabling us to go to market seamlessly and providing architects and designers with the information they need to specify our products. The experience far exceeded my expectations. CADdetails is the perfect resource for targeting architects in commercial and residential projects.” 

“It easily saved us $10,000 to have design work outsourced and saved probably about 100+ hours of our engineering team’s time.” Melissa Ramberg, Director of Marketing, Acurcraft 

missyramberg

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CADdetails Technical Services Program 

 

Specifically tailored to meet the design content needs of building product manufacturers like Acucraft, all programs include:

  • A dedicated technical specialist 
  • Expert consultation tailored to your needs 
  • Technical assessment and support 
  • Exports to multiple file formats for maximum compatibility 
  • Standard visual previews of technical files for easy review and sharing 

 

 

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CADdetails connects building product manufacturers to an active network of 700,000+ AEC industry professionals across North America. Our team offers comprehensive technical support to ensure your products meet the highest industry standards, marketing assistance to boost exposure and engagement, and detailed analytics to help you refine your outreach strategies. Like Acucraft, you can expedite your time to market with new product launches to gain a competitive edge and drive your growth. Ready to get started?

About CADdetails:

  • Hosts, markets, and develops design-ready files for a design community of 700,000+ registered North American AEC users, including from the top 140 North American architectural firms, on CADdetails.com. 
  • Intent-driven analytics offer comprehensive insights into AEC user activity and interactions with building products.
  • Enhanced marketing services include featured product placements, sponsored blogs, newsletters, and more.
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