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3 Easy Steps to Start Reaching Your Audience

Switching Listing Providers

Even when you are the world’s leading direct-selling fireplace manufacturer offering the highest quality product in the market, tested and certified, the advantages of working with a partner who offers collaborative support and detailed data insights can significantly impact the business objectives of building product manufacturers. Acucraft Fireplace Systems was pleased to discover that CADdeatails offered more than their current listing partner, just in time to launch a new product line.

Melissa Ramberg, Marketing Director at Acucraft, has been with the company for almost 10 years. Founded in 1979, Acucraft was dedicated to helping heat homes with wood-burning fireplaces. Over the past 45 years, home heating has evolved through crises, climate, and design concepts. During that time, Acucraft expanded its product line with these changes and now offers over 560 pre-designed wood and gas fireplace products and nearly endless custom gas fireplace and outdoor fire options. Customization is easy as all manufacturing is done in its own Big Lake, MN facility.

four sided gas fireplaces - project by - acucraft 13

Acucraft's previous listing partner, while a part of its sales and marketing program, presented several challenges. The lack of access to data and analytics on their audience, the confinement of all information to the vendor site, and the complexity of profile updates were all significant hurdles. Frustrations with rising rates and a difficult-to-work-with team further compounded the issue. The switch to CADdetails, with its comprehensive insights and user-friendly features, was a much-needed solution. 

After conducting thorough research, due diligence, and surveying architects they had collaborated with, Melissa consistently heard about CADdetails. It became evident that architects and designers frequently used CADdetails due to their ease of product discovery, professional collection of design files ready for North American firms to specify into their upcoming projects, and helpful AEC-focused resources. Architects and designers can quickly find the products they want to specify for their upcoming projects on the CADdetails website. Melissa connected with Miranda Thrasher, a client success manager who’s been with CADdetails for 15+ years, who was very helpful in answering questions, outlining the benefits, and finding the right program for the upcoming launch. Melissa was delighted to learn that CADdetails was highly regarded by architects and designers and that “the price was already competitive, but numerous unique features were included.”

About CADdetails:

  • Hosting, marketing, and developing design-ready files for the AEC community.
  • Comprehensive insights on AEC user activity and interactions with product categories.
  • 1.1+ Million registered North American AEC users, including users from the top 140 North American architectural firms.
  • An Enhanced Marketing Program including featured product placements, sponsored blogs, newsletters, and more.
Join 700+ Happy Accounts
25+ Years of Industry Experience
87% Customer Renewal Rate

Trusted by Thousands of Manufacturers

We help building product manufacturers reach North American architects and engineers looking to specify products into their projects including…

Microsite

Take your design files with you and share them with the world.

CADdetails Microsite Profile Anova Bench Chair Recycling Receptacle

Design Visualizer

 
CADdetails Design Visualizer Orbit 3D Model DWG PDF BIM & 3D

Client Portal

 
CADdetails Client Portal Metrics & Analytics Exposure

Project Gallery

 
CADdetails Project Gallery Design Inspiration

Microsite

Take your design files with you and share them with the world.

CADdetails Microsite Profile Anova Bench Chair Recycling Receptacle

Design Visualizer

 
CADdetails Design Visualizer Orbit 3D Model DWG PDF BIM & 3D

Client Portal

 
CADdetails Client Portal Metrics & Analytics Exposure

Project Gallery

 
CADdetails Project Gallery Design Inspiration

Engaging with the Technical Services Program

With Acucraft’s profile on CADdetails in place, it was time to focus on the new Blaze launch of over 500 products. Miranda suggested the new Technical Services Program. This program offers an end-to-end service for auditing, strategizing, managing, and creating design files that meet industry standards and is fully supported by a North American team.  The use of the program was instrumental in ensuring a smooth and efficient product launch for Acucraft. With so many products and subsequent updates, Melissa was concerned about whether getting all the products onto CADdetails could be done. She met with Steve Trotter, Director of Technical Operations, and Jill Gietz, CAD manager at CADdetails. They walked her through the process and provided her recommendations for the next steps. She found the team “really easy to work with, and everything was handled in less time than expected,” resulting in resources available for additional marketing to assist in the program’s launch. 

“By partnering with CADdetails on spec creation, we could go to market with our new product line in a fraction of the time it would have taken us to outsource additional specs through another partner. CADdetails completed all our specs within a few weeks, enabling us to go to market seamlessly and providing architects and designers with the information they need to specify our products. The experience far exceeded my expectations. CADdetails is the perfect resource for targeting architects in commercial and residential projects.” 

“It easily saved us $10,000 to have design work outsourced and saved probably about 100 + hours of our engineering team’s time.” Melissa Ramberg, Director of Marketing, Acurcraft 

missyramberg

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CADdetails Technical Services Program 

The Technical Services Program provides manufacturers with the benefit of having CADdetails technical professionals evaluate their design files and offer technical recommendations to ensure they meet the required quality standards and are ready for use in projects.

  • CADdetails Verified Certification
  • Continuous Enhancement
  • Data Harmonization
  • Technical Assessments and Reviews
  • Expert Consultation
  • Content Visualization
  • Recommendations
  • Exclusive Technical Development Rates
  • Technical Support

 

Forwarding Looking Growth

CADdetails is a comprehensive content management and marketing platform for building product manufacturers. As Acucraft experienced, they not only expedite the time it takes to go to market with over 500 new products, but with a profile, specifications library, marketing assets, and a knowledgeable support and technical team, they received a steady stream of requests from architects and designers who had already specified products. If you are seeking a competitive edge, a custom program, and access to an active AEC community of 1.1+ Million registered North American users, including users from the top 140 North American architectural firms, book a demo to learn more.