Gain Unique Insights Into Your AEC Audience with Intent Data

You can leverage your CADdetails Analytics data in several impactful way:

1. Sales and Business Development: Prioritize outreach to design firms with high intent scores, indicating they are more likely to convert (download or click content). Firms with sustained or increasing engagement offer strong potential for prospecting initiatives. Recognize firms on the leaderboard to confirm ROI and nurture relationships with existing clients.
   • Tools: Sales Prospecting Initiatives & CRM systems. Leverage CRMs such as Salesforce or HubSpot to track these firms, segment prospects, and set alerts for changes in intent scores, particularly for those new to the leaderboard.
   • Benefits: Targeting firms that are actively engaging with specific product categories can streamline efforts, resulting in higher conversion rates, more efficient lead/account nurturing, and reducing churn for repeat customers.
2. Marketing and Advertising: Tailor marketing campaigns based on industry engagement data, geographic insights, and top-performing content categories. Refine messaging and ad placements based on which content resonates most
   • Tools: Ad Platforms (e.g., Google Ads, LinkedIn, Facebook Ads) for retargeting high-engagement firms. LinkedIn’s Account-Based Marketing (ABM) features can help narrow down campaigns to specific firms and target specific users.
   • Benefits: Focused marketing efforts on the most engaged firms, industries, or locations maximizes ROI on ad spend. The data helps optimize ad campaigns for content types that resonate most, such as CAD, BIM, or 3D files.
3. Product Development and Content Strategy: The data on top content categories and high-performing files helps inform product teams about the resources most valued by design firms. They can then prioritize developing similar content types or formats. 
   
   • Tools: Content Management Systems (CMS) for adjusting content production in line with demand. This also integrates well with Digital Asset Management (DAM) tools like Prodify.
   • Benefits: Producing content that aligns with the interests of key audiences enhances your value and relevance in the marketplace, increasing the likelihood of repeated engagement and brand loyalty by AEC professionals. 

Check out this blog to learn more.

The top design firms on your Design Firm Leaderboard are ranked by intent score. Intent scores help identify firms most likely to convert (click or download your content), and are calculated through a proprietary algorithm based on quality, volume, and recency of engagement with your products and related product categories.

• Quality: Conversion events are aggregated by AEC user when they either click on or download your content and/or content in related product categories. This engagement is then aggregated across all relevant listings and projects and scored. The scores are dependent on the volume, specificity, and relevancy of each product category.
  • Downloads demonstrate higher intent than clicks.
  • Direct engagement with your content is also higher in intent than engagement with competitor products alone, but both are important.
  • The competitor content that matches your product categories increases in relevance with its specificity.
• Volume: The number of conversion events performed by users. Intent increases with volume of activity.
• Recency: How recently the user engaged. Over time, if users don’t return, their intent will decrease each week.  

Read more about intent data here.

We employ a range of methods to ensure that our reporting reflects the most relevant and accurate information.

• Bot Mitigation: All event traffic is carefully analyzed for bot activity, with automated traffic filtered out based on typical browser metadata including specific browser agents, compliance with the robots.txt protocol, blacklists, verified bot IP ranges, and specific activity patterns. Activity evaluation involves ongoing IP monitoring and the testing of factors such as bounce rate, continuous activity, repetition, session metrics, event volumes, and event variety over time. These bot mitigation strategies are regularly evaluated and updated; however, malicious bot attacks are an evolving problem. We aim to stay ahead of that technology to ensure we always deliver the highest quality data. This is an ongoing process, and as we gather more information, historical performance metrics may be adjusted if they were influenced by an IP later identified as malicious. However, most bots are detected and blocked before they can impact client reporting.
• Internal Traffic: All internal traffic, including CADdetails and client activity, is filtered out of all reporting. In certain cases, personal email addresses that are registered on CADdetails or Design Hub with no affiliation with CADdetails or the client company may slip through. In this scenario, please request the specific email(s) to be added to our block list.
• Leaderboard Target Audience Filters: The Design Firm Leaderboard is designed to showcase the AEC target audience most relevant to you. This audience is specifically refined to include only AEC firms based in the USA or Canada. Additionally, student traffic and private projects are excluded, as the leaderboard is focused on a B2B use case.
• Performance Summary: The Performance Summary reflects global engagement with client content, with only bot and internal traffic carefully excluded. This data is crucial for offering a comprehensive overview of the exposure and engagement a client receives on CADdetails.com, as a significant portion of engagement takes place before a user registers or logs on to the site.

Your CADdetails Analytics dashboard pulls data from your profile on CADdetails.com, where AEC professionals can find your products by searching for your company or related keywords. You’ll be able to track impressions, views, and downloads, and see which listings and design firms are engaging most with your content.

Design Hub data provides similar metrics, like views and downloads, but with even deeper insight. It provides contact-level insights on top of firm-level data, allowing you to connect directly with the AEC professionals engaging with your content.

Due to the changing nature of privacy laws, we want to ensure that we’re maintaining the trust of our AEC users while empowering you to better understand the audience engaging with your content (or related content). We provide essential firmographic data, AEC user metadata, and intent-based design firm recommendations to help you refine your prospecting and marketing strategies and nurturing existing customer relationships, all while safeguarding AEC users' personally identifiable information (PII) unless they have explicitly consented to be contacted.