Since joining CADdetails, Green Theory has transformed the way AEC (Architecture, Engineering, and Construction) professionals discover and specify their custom planters and site furnishings.

The results speak for themselves. In one year, Green Theory generated more than 6,000 product file downloads, leading to increased specification opportunities and a significant rise in sales. By making design files and technical information readily accessible on CADdetails, they've seen more products specified directly from file downloads—without a sales conversation ever taking place.  

Beyond product discovery, Green Theory also leverages CADdetails Analytics to identify high-intent design firms, monitor product performance, and inform marketing and sales strategies. By combining these engagement insights with their broader marketing strategy, Green Theory has developed a more targeted, data-driven approach that supports continued growth and helps maximize the value of their partnership with CADdetails.