Data analytics is becoming increasingly essential to maintain a competitive edge, with one study finding that 87% of organizations saw measurable value from their data and analytics initiatives in 2024. Design Hub’s analytics, which provides timely and actionable insights on your AEC (architecture, engineering, and construction) audience, is perfect for building product manufacturers (BPMs) looking to optimize their outreach strategies and drive deeper engagement with potential specifiers.
In this blog, we’ll provide a comprehensive breakdown of Design Hub’s analytics so you can gain unique, data-driven insights into how key AEC decision-makers are interacting with your site’s products and projects. We’ll also cover how to leverage your data so you can refine your sales and marketing strategies and drive your growth.
Design Hub's Key Metrics
Let’s begin by reviewing some definitions of the key metrics Design Hub tracks for you:
- Pageviews: The total number of times users view pages that contain your company’s content.
- Clicks: The total number of times users click on content objects, including your products, listings, collections, and projects.
- Downloads: The total number of times users download your content.
- Unique Users: Includes all distinct registered and anonymous users.
- Registered User: A user who has completed the registration process or logged in using CADdetails credentials.
- Anonymous User: A user who has not completed registration or has not logged in.
Analytics Insights
In this section, you can view your Pageviews, Clicks, Downloads, and Unique Users within a fully customizable date range.
Under Activity Metrics, you can select Pageviews, Clicks, or Downloads and track them over time, as well as by type, event, and top 15 instances.
Downloads Over Time
Top 15 Listings Downloaded
Example of your data in action: Tracking the number of views, clicks, or downloads over time provides valuable insights into user engagement and the popularity of your content. When combined with data from your top 15 most viewed, clicked on, or downloaded objects, you’ll gain a clear understanding of which content resonates most with your audience, allowing you to refine your offerings for maximum impact.
Under Users & Design Firms, you can view your desired Activity Metric (Pageviews, Clicks, or Downloads) based on unique users, user profession, and your top 15 active design firms.
Downloads by User Profession
Top 15 Active Design Firms
Example of your data in action: With a better understanding of the professions of users interacting with your Design Hub, your marketing team can craft targeted, personalized content for them. Meanwhile, your sales team can target the top 15 most active design firms with a higher chance of success since they’ve already expressed interest in your products.
Project Summary
In this section, you can monitor overall project performance or analyze design firm and user activity with the following tables:
Active Projects Over Time: Keep track of all the projects your products have been included in with helpful information like user name and email, design firm, and project name and location.
Users by Design Firm: Easily view a firm’s contact information when they express interest in your Design Hub offerings.
User Tracking Summary: Access a comprehensive list of all users ranked by engagement, so you can concentrate on those who’ve shown the most interest in your products.
Contact Forms
In this final section, you can access a table-view of all your Design Hub’s contact form submissions, allowing you to efficiently track and manage incoming requests from potential specifiers.
Example of your data in action: Your sales team can use this table to follow up with interested firms and provide them with the resources they require to specify your products. You can also analyze this table to pinpoint recurring AEC questions or concerns and adjust your offerings accordingly.
Design Hub Data vs. GA4
While Google Analytics provides a wide range of metrics at no cost, it's important to note that the script-level data it offers is limited in detail and accuracy. With Design Hub, you can conduct in-depth traffic analysis using first-party data from your branded site. This allows you to gain more granular insights which can greatly enhance your marketing strategies and inform critical business decisions.
Unlike GA4, Design Hub is also fully managed and maintained by us so you can focus entirely on using your insights to drive your business forward. Check out the chart below for more information on how Design Hub compares to GA4:
Maximize Your Design Hub Data
With Design Hub, you don’t just showcase your products to design professionals—you also gain unparalleled insights that empower you to boost AEC engagement with your offerings and accelerate your growth.
Ready to join over 140 active Design Hubs and unlock the full potential of your data? Check out our website, or book a demo with one of our experts to learn more.