With over 40 years of experience in the playground equipment industry, Berliner designs and develops ropes and net structures of the highest quality. For nearly 15 years, Berliner has trusted CADdetails to showcase their playground solutions to an active community of 730,000+ AEC (architecture, engineering, and construction) professionals.
Upon transitioning to the new CADdetails Analytics offering, Berliner quickly started to experience the benefits. By leveraging data from the new dashboards, they were able to follow up with AEC firms showing interest in their content. Berliner's Director of Sales, Avery Croteau, estimates that "$1 to $2 million of their annual sales revenue comes from engaging with high-intent firms identified by CADdetails." This means that their investment delivers between 136x and 273x returns every year.
Berliner has also enhanced its marketing efforts by using their data to identify gaps in their market presence and connect with firms that were previously unaware of their playground solutions. Excited to continue exploring all the Analytics program has to offer, Avery encourages new users to lean on the personalized support from the CADdetails team to unlock its full potential.
Want to learn more about how CADdetails contributes to Berliner's success?