Founded in 1939, AMICO Building Products has long been an industry leader in manufacturing, steel fabrication, and material transformation. In 2019, they partnered with CADdetails to connect with more AEC (Architecture, Engineering, and Construction) professionals and secure more specifications. In 2024, AMICO expanded their partnership by adding targeted advertising across CADdetails’ digital ecosystem—including homepage placements, our AEC newsletter, and the Design Ideas for the Built World blog.
The results were impressive: over 297,000 impressions and 1,200 interactions from homepage and product page features, plus 342,000+ impressions and 1,700+ unique clicks from promoting their Speed Bead product in the newsletter. Their blog feature also attracted 71,000+ unique visitors.
This surge in visibility significantly boosted product searches, views, and downloads, helping AMICO grow brand awareness among the AEC community. “Advertising with CADdetails has been an excellent way for us to reach more design professionals,” shares Phil Shevchenko, VP of Sales, Marketing, & Product Development at AMICO. “We’re excited to keep the momentum going and build on the success we’ve seen so far.”
Want to learn more about how CADdetails contributes to AMICO's success?