AMICO’s Strategic Partnership with CADdetails
AMICO Building Products is an industry leader in manufacturing, steel fabrication, and material transformation. Founded in 1939, their mission is to provide top-notch engineered products and solutions from their company-owned facilities for residential, commercial and industrial projects across the globe.
In 2019, AMICO partnered with CADdetails to showcase their products to a vast community of AEC (architecture, engineering, and construction) professionals and secure more specifications. In 2024, AMICO took their partnership with CADdetails to the next level by engaging with our add-on advertising services. They leveraged multiple digital platforms within the CADdetails ecosystem, like our monthly AEC newsletter and our blog Design Ideas for the Built World, to increase their brand’s visibility and drive high-quality traffic to their products.
The Impressive Impact of AMICO’s Ads
Increasing AMICO’s Visibility on CADdetails.com with Featured Page Positions
AMICO’s featured positions on the CADdetails.com homepage, as well as on our dedicated pages for CAD drawings and 3D models, led to:
- 297,400+ impressions
- 1,250+ interactions
This increased visibility helped nurture interest in their offerings, resulting in a higher number of views and downloads for their design files.
AMICO's Speed Bead Takes the Spotlight
AMICO chose to showcase Speed Bead, a self-adhering casing bead for moisture protection, in CADdetails’ AEC newsletter, where they were able to directly engage our subscribers. This initiative generated:
- 342,000+ impressions
- 1,700+ unique clicks
Speed Bead was also featured in a dedicated post on CADdetails' Design Ideas for the Built World blog, which attracted 71,000+ unique visitors.
Getting AMICO's Products in Front of More AEC Pros
Overall, AMICO’s ads significantly boosted the number of AEC professionals exposed to their brand, which in turn led to notable increases in their total product searches, views, and downloads. With ongoing investment in targeted advertising with CADdetails, AMICO plans to drive further growth and strengthen their impact within the AEC community.
"Advertising with CADdetails has been an excellent way for us to reach more design professionals. We love how seamlessly the ads work alongside our product listings to deliver stronger exposure, higher engagement, and better results. Looking ahead, we're excited to keep the momentum going and build on the success we've seen so far."
Start Advertising with CADdetails
Ready to leverage our full range of omnichannel digital marketing solutions to boost brand awareness and reach more specifiers? Download our Media Kit to learn more about our advertising opportunities.
What’s Inside:
- Annual audience stats (including website visitors, newsletter subscribers, social media followers, and more)
- The top 15 North American architectural firms using CADdetails for product research
- A full breakdown of our AEC users by profession, organization type, and geography
- Yearly editorial calendar topics for our AEC blog Design Ideas for the Built World
- A list of featured positions on CADdetails.com
- Pricing details
Why Partner with CADdetails?
Grow Your Brand
Get Powerful AEC Data Analytics
Elevate Your Design Files
