--- title: AMICO Building Products Client Success Story description: Discover how AMICO increased product searches and views through strategic advertising with CADdetails. --- - [Search for Products](https://www.caddetails.com/) - [Client Log-In](https://metrics.caddetails.com/) [![](https://services.caddetails.com/hubfs/raw_assets/public/CADDetails_September_2021/images/cad-logo.png)](https://services.caddetails.com/) - Solutions ![](https://services.caddetails.com/hubfs/raw_assets/public/CADDetails_September_2021/images/arrow-up.svg) - Back - ASSET & DATA READY - [Organize Your Assets Bring all your digital assets under one roof with Prodify’s DAM](https://www.tryprodify.com/digital-asset-management) - [Technical Member Program Tailored CAD, BIM, 3D, & spec design services for building product manufacturers](https://services.caddetails.com/technical-member-program) - [Centralize Your Data Create one home for all your product data with Prodify’s PIM](https://www.tryprodify.com/product-information-management) - CHANNEL READY - [CADdetails Publish your products on CADdetails and get in front of 750K+ specifiers](https://services.caddetails.com/publish-your-products) - [Design Hub A branded product portal for specifiers, fully managed by our team](https://services.caddetails.com/design-hub) - [AEC Analytics See who's viewing and downloading your product content](https://services.caddetails.com/analytics) - [Advertising Increase visibility with targeted ad bundles across CADdetails channels](https://services.caddetails.com/advertising-bundles) - AI READY - [Spec Builder Pro Get AI-generated outline specs in minutes](https://www.tryprodify.com/spec-builder-pro) - [CAD Analyzer See how your CAD drawings measure up against North American industry standards](https://services.caddetails.com/cad-analyzer) - [SPEC Analyzer Get a free technical assessment of your specs](https://services.caddetails.com/spec-analyzer) - [AI Discoverability Show up in AI product recommendations](https://services.caddetails.com/ai-ready) - Resources for Manufacturers ![](https://services.caddetails.com/hubfs/raw_assets/public/CADDetails_September_2021/images/arrow-up.svg) - Back - NEWSLETTER Get the latest industry insights in your inbox - EXPLORE - [Client Success Stories Discover how manufacturers found success with CADdetails](https://services.caddetails.com/client-success-stories) - [Get Spec'd Blog Get the scoop on latest industry trends, fresh insights, and more](https://services.caddetails.com/blog) - [Why CADdetails? See your competition and get the data you need to make the case for joining](https://services.caddetails.com/why-caddetails) - [Free Marketing Resources Download free resources designed to optimize your workflows](https://services.caddetails.com/resources) - [FAQs Answers to the most commonly asked questions about CADdetails.](https://services.caddetails.com/frequently-asked-questions) - CONNECT - [Referral Program Refer your friends to CADdetails.](https://services.caddetails.com/referral-program) - [Host a CEU Webinar Partner with us to deliver an educational webinar to our AEC community.](https://services.caddetails.com/host-your-ceu-webinar-with-caddetails) [Specification Pipeline Calculator FREE Estimate the specification pipeline your product content could generate. Run the calculator →](https://services.caddetails.com/specification-pipeline-calculator) - [Pricing](https://services.caddetails.com/pricing) - [About Us](https://services.caddetails.com/about-us-caddetails) - [Book a Demo](https://services.caddetails.com/request-a-demo) # How AMICO Boosted Product Searches by 115% & Views by 96% with CADdetails Ads ![re-engineered - project by - amico 01](https://services.caddetails.com/hs-fs/hubfs/social-suggested-images/re-engineered%20-%20project%20by%20-%20amico%2001.jpg?width=696&height=392&name=re-engineered%20-%20project%20by%20-%20amico%2001.jpg "re-engineered - project by - amico 01") ### ↑ 115% product searches ### ↑ 13% product downloads ### ↑ 96% product views ### ↑ 32% AEC professionals reached \*AMICO Building Products advertising results from 2024 Product Category: Metal & Metal‐Accessory Building Components  HQ: Birmingham, AL Established: 1939 Employee Size: 500+ Partnership with CADdetails: - Product Listing - File Hosting - Project Gallery - Design Hub - Advertising Services - Technical Member Program   ![5744-06](https://services.caddetails.com/hs-fs/hubfs/5744-06.jpg?width=353&height=470&name=5744-06.jpg "5744-06") ## AMICO’s Strategic Partnership with CADdetails ![5397-01](https://services.caddetails.com/hs-fs/hubfs/5397-01.jpg?width=750&height=500&name=5397-01.jpg "5397-01") [AMICO Building Products](https://amicoglobal.com/building-products/) is an industry leader in manufacturing, steel fabrication, and material transformation. Founded in 1939, their mission is to provide top-notch engineered products and solutions from their company-owned facilities for residential, commercial and industrial projects across the globe.  In 2019, AMICO partnered with [CADdetails](https://www.caddetails.com/main/company/viewlistings?companyID=5321&viewSource=Search&isFeatured=False) to showcase their products to a vast community of AEC (Architecture, Engineering, and Construction) professionals and secure more specifications. In 2024, AMICO took their partnership with CADdetails to the next level by engaging with our add-on advertising services. They leveraged multiple digital platforms within the CADdetails ecosystem, like our monthly AEC newsletter and our blog *Design Ideas for the Built World*, to increase their brand’s visibility and drive high-quality traffic to their products.  ## The Impressive Impact of AMICO’s Ads Increasing AMICO’s Visibility on CADdetails.com with Featured Page Positions   AMICO’s featured positions on the CADdetails.com homepage, as well as on our dedicated pages for CAD drawings and 3D models, led to:  - **297,400+ impressions** - **1,250+ interactions** This increased visibility helped nurture interest in their offerings, resulting in a higher number of views and downloads for their design files.  ![Screenshot 2025-09-23 141821](https://services.caddetails.com/hs-fs/hubfs/Screenshot%202025-09-23%20141821.png?width=300&height=307&name=Screenshot%202025-09-23%20141821.png "Screenshot 2025-09-23 141821") AMICO's Speed Bead Takes the Spotlight ![Screenshot 2025-09-23 142021](https://services.caddetails.com/hs-fs/hubfs/Screenshot%202025-09-23%20142021.png?width=5167&height=3077&name=Screenshot%202025-09-23%20142021.png "Screenshot 2025-09-23 142021") AMICO chose to showcase [Speed Bead](https://amicoglobal.com/speed-bead/), a self-adhering casing bead for moisture protection, in CADdetails’ AEC newsletter, where they were able to directly engage our subscribers. This initiative generated: - **342,000+ impressions** - **1,700+ unique clicks** Speed Bead was also featured in a dedicated post on CADdetails' [Design Ideas for the Built World](https://caddetailsblog.com/) blog, which attracted 7**1,000+ unique visitors**. ## Getting AMICO's Products in Front of More Design Pros Overall, AMICO’s ads significantly boosted the number of AEC professionals exposed to their brand, which in turn led to notable increases in their total product searches, views, and downloads. With ongoing investment in targeted advertising with CADdetails, AMICO plans to drive further growth and strengthen their impact within the AEC community. ***"Advertising with CADdetails has been an excellent way for us to reach more design professionals. We love how seamlessly the ads work alongside our product listings to deliver stronger exposure, higher engagement, and better results. Looking ahead, we're excited to keep the momentum going and build on the success we've seen so far."***  **Phil Shevchenko, VP of Sales, Marketing, & Product Development, AMICO** ![1755025224623](https://services.caddetails.com/hs-fs/hubfs/1755025224623.jpg?width=175&height=175&name=1755025224623.jpg "1755025224623") ## Start Advertising with CADdetails Ready to leverage our full range of omnichannel digital marketing solutions to boost brand awareness and reach more specifiers? Download our Media Kit to learn more about our advertising opportunities. What’s Inside:  - Annual audience stats (including website visitors, newsletter subscribers, social media followers, and more) - The top 15 North American architectural firms using CADdetails for product research - A full breakdown of our AEC users by profession, organization type, and geography - Yearly editorial calendar topics for our AEC blog *Design Ideas for the Built World* - A list of featured positions on CADdetails.com - Pricing details [Download Media Kit](https://share.hsforms.com/1SZU9_sA3Q6GzqlXsZpJ5OAc2xu4) ## FAQs ### Why did AMICO choose CADdetails? AMICO chose CADdetails to increase visibility with the AEC (Architecture, Engineering, and Construction) community and make it easier for specifiers to discover, download, and specify their products. ### Why did AMICO purchase an Ad Bundle? AMICO invested in an Ad Bundle to amplify their visibility across high-traffic channels within the CADdetails ecosystem. This included premium placements in the monthly AEC newsletter and the *Design Ideas for the Built World* blog—helping increase brand awareness and drive high-quality traffic directly to their product listings. **[Learn more about Ad Bundles here](https://services.caddetails.com/advertising-bundles)**. ### What results did AMICO see with their Ad Bundle? AMICO’s ads expanded their reach among design professionals, increasing brand exposure and driving measurable growth in product searches, views, and downloads. Their featured placements on the CADdetails.com homepage, along with dedicated CAD drawings and 3D models pages, delivered strong engagement: - **297,400+ impressions** - **1,250+ interactions** AMICO also promoted their *Speed Bead* product in the CADdetails AEC newsletter, reaching subscribers directly and driving even greater results: - **342,000+ impressions** - **1,700+ unique clicks** Speed Bead was also featured in a dedicated post on CADdetails' *[**Design Ideas for the Built World**](https://caddetailsblog.com/)* blog, which attracted **71,000+ unique visitors**. ## Why Partner with CADdetails? ![grow](https://services.caddetails.com/hubfs/grow.svg "grow") ### Grow Your Brand Get your brand in front of North American design professionals actively specifying products on [CADdetails](https://www.caddetails.com/). ![solutions-piechart-2](https://services.caddetails.com/hubfs/solutions-piechart-2.svg "solutions-piechart-2") ### Powerful AEC Analytics Leverage powerful, [intent-driven insights](https://services.caddetails.com/analytics) to drive your growth and gain a competitive edge. ![Solutions-Be Project-Ready-2](https://services.caddetails.com/hubfs/Solutions-Be%20Project-Ready-2.svg "Solutions-Be Project-Ready-2") ### Elevate Your Design Files Keep your CAD, BIM, 3D, and spec files up to date and project-ready with our [Technical Member Program](https://services.caddetails.com/technical-services-programs). ![solutions-maximizeconversion](https://services.caddetails.com/hubfs/CADdetails/Sales%20Site%20Images/solutions-maximizeconversion.svg "solutions-maximizeconversion") ### Increase Your Reach Engage more AEC decision-makers with [Design Hub](https://services.caddetails.com/design-hub) and targeted [Ad Bundles](https://services.caddetails.com/advertising-bundles) across our digital channels. 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