Scoring leads is important for building product marketers because it helps prioritize the architects, designers, and other design professionals who are most likely to convert. Instead of treating every inquiry the same, lead scoring gives you a clear framework to identify high-value opportunities, focus your efforts, and improve ROI. With our ready-for-download Lead Scoring Template, you can quickly set up a system that ranks leads based on engagement, behavior, and fit—so your team knows exactly where to spend their time.
You’ll be able to: