Digital Marketing Handbook Part 2: Everything You Need to Get Your Products Seen & Specified

Our 3-part 2026 Digital Marketing Handbook is built specifically for building product manufacturers looking to level up their outreach to AEC (Architecture, Engineering, and Construction) professionals in today’s digital, AI-driven world. Packed with proven strategies, ready-to-use templates, and expert insights, this guide gives you the tools you need to connect with key decision-makers, increase visibility, and get specified more often.

What's Inside Part 2?

Part 2 dives into the content strategies that help manufacturers get discovered, build trust, and drive more specifications. You’ll learn:

• The essential types of content every manufacturer should have
• How product content supports each stage of the AEC marketing funnel
• Smart ways to gate content and generate more qualified leads
• How to get your content in front of AEC prospects using owned, earned, and paid media

Why You Need This Handbook

An Industry-Specific Roadmap for Success: Follow a step-by-step approach to using the most effective digital marketing tools and tactics to engage today’s AEC audience.

Stay Ahead of the Curve: Understand emerging trends like AEO and learn how to adapt your marketing strategy to stay competitive in a rapidly evolving landscape.

Strengthen Your Brand’s Impact: Build a stronger online presence with compelling, AEC-focused content that earns trust and credibility with specifiers.

Drive More Specifications: Learn how to turn digital marketing efforts into measurable ROI and real-world results that positively impact your bottom line.

Looking for Part 1? Find it here.