We’re thrilled to announce the release of our innovative and modernized analytics dashboards, which include detailed, intent-driven metrics designed to provide actionable proprietary insights into user engagement with your products. And with many more exciting features on the horizon, this is just the beginning.
In this post, we’ll cover:
- Why data analytics matter
- A clear comparison between the old and new CADdetails Analytics
- A detailed breakdown of our new capabilities
- Top 3 benefits of the new CADdetails Analytics
- What’s next for CADdetails Analytics?
Why Data Analytics Matter
At its core, data analytics transforms raw data into practical, actionable insights. It refers to analyzing data to discover trends and patterns and then drawing meaningful conclusions from your learnings to strengthen your marketing strategies and uncover opportunities for continuous progress and innovation.
A robust analytics solution empowers you to better understand your customers’ behaviors, proactively identify areas for improvement to enhance their experience, and make decisions based on data-driven insights rather than guesswork and assumptions.
Old vs. New CADdetails Analytics
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Old Analytics
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New Analytics
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Frequency of Reports
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Segmented monthly reports.
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Weekly report updates with a date range filter allowing you to select the timeframe of your choice.
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Quality of Information
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Unfiltered raw data makes it difficult to distinguish relevant information.
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Intent-driven reporting provides you with only the most pertinent and actionable insights.
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Presentation of Information
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Easy to get bogged down in convoluted lists of raw data with no visual appeal.
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Relevant insights are easy to identify and elegantly displayed with intuitive visuals including graphs and geographical views.
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Download a comprehensive comparison chart of the old and new analytics here!
Detailed Breakdown of the New Capabilities
The new CADdetails Analytics is broken down into two sections, the Performance Summary and the Design Firm Leaderboard, each capable of producing powerful data-driven insights to nurture your growth.
Performance Summary
Driven by the engagement of all visitors exposed to your content, the Performance Summary displays the following key performance indicators (KPIs) during a selected date range:
- Impressions: Total number of times content was seen by users on CADdetails.com.
- Clicks: Total number of times users click on specific company content, including listings, products, folders, company pages, links, and more.
- Downloads: Total number of times users downloaded company content on CADdetails.com.
- Unique users: Total unique users (i.e. visitors) that performed either a search, click, or a download relating to your content.
Check out the KPI Performance Over Time graph for a helpful visual of how your metrics are trending.
*The data shown here is from a sample dataset and not representative of any specific BPM's performance.
You can also access a list of your 25 top-performing listings and projects, and a pie chart showing the distribution of your downloaded content types, both within the date range of your choice.
Design Firm Leaderboard
The Design Firm Leaderboard helps you identify the most relevant and active design firms based on their engagement with your content in the last 3 months. With new metrics hyper-focused on the quality of engagement, the leaderboard ranks the top 250 firms according to their intent scores, which measure their likelihood to click on and download your content.
Track weekly changes in your leaderboard’s rankings and use your learnings to refine your outreach efforts. Each firm on your leaderboard can also be expanded to show engaged users organized from most to least relevant.
To obtain more specific insights, you can choose to filter your firms by:
- Country
- State/Province
- Industry
You can also filter your users by:
- Top Product Category
- Profession
The Audience Insights section visualizes aspects of your leaderboard and reflects your desired filter selections so you can quickly and easily find the information you’re looking for.
- Firm Geographic Distribution Map: Shows the geographic distribution of firms on the leaderboard by state and province.
- User Distribution by Profession: Illustrates users associated with the firms on your leaderboard by their specified profession as defined in our robust database of AEC user data.
- Firm Distribution by Industry: Displays firms by industry on your leaderboard so you can determine which industries have the highest quality engagement with your content and potentially identify new markets. This graph only represents firms which have industry data available.
Want to learn more about intent data and how it helps BPMs like you? Check out this blog!
Top 3 Benefits of the New CADdetails Analytics
1. Level-Up Your Sales and Marketing Efforts
Leverage your insights to enhance your client experience, refine your outreach strategies, and identify high-intent design firms.
- Create ad campaigns which target your high-intent firms to improve the results of your PPC strategies. Some ad platforms, like LinkedIn, offer Account-Based Marketing (ABM) features that can help your campaigns target specific firms and users. Keep costs low by ensuring your ad budget is focused only on prospects most likely to convert.
2. Make Informed Business Decisions to Drive Growth
Gain valuable, intent-driven insights into what’s working and what isn’t so you can uncover opportunities for advancement in the evolving AEC landscape.
- Quickly adapt your strategies and optimize resource allocation based on your high-intent firms and performance trends. Leverage Customer Relationship Management (CRM) tools such as Salesforce or HubSpot to track these firms, segment prospects, and set alerts for changes in intent scores.
- Inform your team of trending products amongst design professionals so they can improve their decision-making and achieve better outcomes. Your top-performing product categories and design files help your product team better understand which of your offerings are most valued by design firms, allowing them to align their development strategies with what best resonates with your audience.
- Upload your data into market research platforms like ZoomInfo or LinkedIn Sales Navigator to gain even more insights into your audience and enhance prospecting potential.
3. Improve Team Coordination and Productivity
Boost your team’s internal efficiency and keep everyone in the loop with intuitive data-sharing features.
- Address your specific reporting needs by scheduling selected exports with your preferred filter and format options. Email this data to relevant stakeholders as often as you like or leverage webhooks and cloud storage integration options.
What’s Next for CADdetails Analytics?
We have a ton of new and exciting features coming down the pipe. Here’s a sneak peek at what we have in the works:
- Benchmark comparisons so you can gauge your performance against your competitors.
- Executive Summary Reports available monthly, quarterly, and annually.
- A Feature Performance Dashboard offering insightful reporting on marketing initiatives and featured content performance.
- Activity funnels and conversion rates for CADdetails metrics so you can better understand what drives AEC engagement and user behavior on CADdetails.com.
- Search term analytics to assist you in optimizing your SEO, keywords, and product naming conventions.
Ready to Get Started?
Book a demo to learn more about how CADdetails’ powerful analytics can help you connect with design professionals and propel your growth.
Are you an existing client? Sign up here for early access to CADdetails Analytics to discover what intent-based reporting can do for you or contact your Client Success Manager to learn more.